About AFor Accounting

Good with Numbers. Better with People.

AFor Accounting is a female-owned accountancy practice based in Wakefield, supporting clients across Leeds, West Yorkshire and beyond.

We help with accounts, bookkeeping, payroll, tax returns, Making Tax Digital and business advice, but what really matters is how we do it. We explain things clearly, speak to people properly, and treat clients like part of the AFor family.

A middle-aged woman with long blonde hair, wearing glasses, a black top, and a beige blazer, smiling while sitting at a desk with a keyboard, notebooks, and a pen.
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Meet the founder

Close-up of a smiling woman with long blonde hair, wearing a white blazer with thin black stripes over a black top and a gold necklace, against a plain white background.
Close-up of a smiling woman with long blonde hair, wearing a white blazer with thin black stripes over a black top and a gold necklace, against a plain white background.

Allison

When I’m not working for my clients in the office, I can usually be found taking short breaks abroad or away in my caravan. I also discovered a love of clay pigeon shooting. I love to socialise and spend time with friends.

I pride myself in my ability to speak to clients in plain English, with exceptional communication and interpersonal skills, it makes me an effective financial friend. I thrive on working under pressure (which is a good job). 

Being the head of the “AFor Family” fills me with immense pride for my own achievement and helping the team and clients to achieve too.

How AFor began

The name AFor has a story behind it.

Back in late 2013, Allison was working freelance in accounts departments and had reached a point where something needed to change. After one particularly frustrating day with a client, she went home, sat down with a piece of paper and made two lists.

On one side: A: For reasons to do it.
On the other: B: For reasons not to.

The A list quickly filled up. The decision was made.

When Allison showed the list to a friend in marketing, her friend circled “AFor” at the top of the page and said it was the perfect name.

So on 13 February 2014, AFor Accounting was officially born.

Four women standing side by side in matching dark blue jackets with logos, smiling, in front of a white background.

What it’s like to work with us

At AFor, we’re here to be your critical financial friend. The people you can call when you need clear answers, practical advice and someone to help you understand what your numbers are really saying.

We support clients with accounts, bookkeeping, VAT, payroll, tax returns and business advice, but we don’t just file things and disappear. We explain what matters, help you stay organised and make sure you feel confident about what needs to happen next.

Every client is different, so we take the time to understand what you need, what you’re working towards and how we can support you properly.

When you’re an AFor client, you’re part of the AFor family. You can ask questions, talk things through and get honest advice from people who genuinely want to help.

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Meet the team

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A smiling brown curly-haired dog with its tongue out, wearing a blue and white striped tie against a white background.

Ernie

Wellbeing Officer and Company Mascot

I am the most important member of this team, I bring calm and happiness to a busy office, you could say I’m the resident therapist. I have dapper dress sense, and an uncanny ability to know who needs cuddles, either that or the person who shares their lunch or a treat – the office just wouldn’t be the same without me.

WOOF! WOOF!

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Haleemah

Finance Manager

Writing a funny profile was difficult for me, I am serious (I can’t help it) I’m chilled and relaxed all the time, but in our crazy workplace this is a good thing. I run the office and staffing on a day-to-day basis along with my bookkeeping and accounting duties.

Putting into practice what I have wanted to do since leaving school I can’t imagine doing anything else. I’m very family orientated and love spending time with them, I must do as my sister Ameenah now works with me. We both look forward to mum's cooking, as do the rest of the AFor team.

A young woman with long dark hair talking on her cellphone while sitting at a table with various personal items, including a tablet, a red wallet, and personalized coffee mug with her name on it, "Ameena," and the phrase "The Cool One."

Ameenah

Accounts Associate

I’m the youngest in the office and one of the many roles is that of social media, marketing and promotions… skills I am able to teach the oldies! Juggling the phones and staffing rotas for one of our largest clients brings all my skills to the fore. 

When I’m not working, I can usually be found walking, I must get my 10,000 steps in every day even if this means walking the three miles to or from work. My colleagues say I’m quiet, but I can come up with some cracking one liners!

A woman with short blonde hair wearing a white blouse with small floral patterns, sitting at a table, writing in an open notebook with a pen, while holding a tablet in her left hand. She is wearing a silver earring and a ring.

Kelly

Administrative Support Officer

My main role in the company is organising the work diary, so if you need to come and see us, just pick up the phone and give me a call!  I feel I put my organisational and communicative skills to work here I provide solid and essential back up for my colleagues, I literally get done what needs doing. 

When I'm not at work, you'll find me behind my sewing machine, up-cycling furniture or having a go at any DIY ... I'm great with my hammer drill.

Portrait of a smiling bald man in a black shirt and dark pinstripe blazer against a white background.

Alan

Accounts Associate

I work full time for one of our clients and I am based solely within their premises. I oversee the smooth running of the accounts department and every function within it.

I am lucky enough that the client is in the exciting world of motor sport and as a complete car geek, this suits me down to the ground.

A smiling middle-aged man with gray hair, glasses, and a beard, wearing a black shirt with arms crossed, standing against a plain white background.
A smiling middle-aged man with gray hair, glasses, and a beard, wearing a black shirt with arms crossed, standing against a plain white background.

Dave

Chartered Accountant FCA, ICAEW

I am a rugby referee, but don’t hold that against me. With 22 years - and counting - of being a Chartered Accountant.

I can offer insights into wide-ranging areas of financial accounting, including Statutory Accounts, Management Information, Budgeting and Forecasting. Basically, all the boring stuff, I am good at!

What people are saying

  • “Allison and the team have provided me with an excellent service since I joined last year. AFor quickly got my accounts in order and offered nothing but support whilst my business was in its infancy.

    My questions are answered promptly, and I feel they are always on hand to lend advice should I need. I look forward to developing my relationship with AFor as my company continues to grow.”

    Richard Denby, Richard Denby Inspection Ltd

  • “I met Allison while performing at a wedding and later found out she was an accountant—just as I needed one. What stood out was her deep understanding of my industry and her warm, approachable demeanor, making it an easy decision to work with her.

    Allison is knowledgeable, compassionate, and highly experienced. I’ve since referred her to a few colleagues, who were just as impressed. Thank you to Allison and the AFor team for handling my bookkeeping and accounting so professionally.”

    Kristi, KriStix Drumming

  • “Allison and the AFor Team are lifesavers. When I started my small business, the self-assessment process felt overwhelming, and I was lost. Allison stepped in and quickly sorted all my paperwork with HMRC.

    Since then, the AFor team has guided me every year, clearly outlining what they need. This has made it much easier to stay organised and avoid the usual December panic. I just send them everything, and they handle the rest. Highly recommended.”

    Emma Sykes, Braeside Bakes

  • “I’m thrilled to have found Allison. From our first meeting, it was clear she is knowledgeable, professional, and truly cares about my financial well-being.

    She simplifies complex tax concepts, making me feel confident and informed in every decision. Her attention to detail and dedication to great service have made managing my finances much easier.

    I highly recommend AFor to anyone seeking expert financial guidance.“

    Claude Dawkins, D & H Joinery

  • “What a great team! I truly love working together with such talented and supportive people. It's amazing to be able to trust someone completely and know they've got your back, no matter what.

    Plus, it's always nice to share a few laughs and have some fun along the way. Thank you for all the hard work, positivity, and for removing so much stress from my life — I couldn't ask for a better accountant.”

    Scott Lumley, Elmwood Properties Ltd

  • “When I needed a new accountant, I turned to Facebook and remembered a post from a few weeks earlier asking for recommendations. One name stood out — ‘AFor’ was mentioned repeatedly. Based on those glowing reviews, I contacted Allison.

    From the first conversation, Allison and her team impressed me with their friendliness and efficiency. I was so relieved to find someone I instantly felt comfortable with. Meeting Allison in person felt like reconnecting with an old friend.”

    Sarah Garg, Celebrant

  • “The firm is very efficient and professional. Nothing is too much trouble. It’s always a pleasure going to see Allison for updates — she is always welcoming, and her tax knowledge is very extensive.

    Having AFor as my accountants has taken a big burden off my shoulders, for which I am truly grateful.

    I would recommend AFor to friends and family, and I have already done so this year. I wish the firm the very best for the future.“

    Nick Wood, Pro Golfer

  • “Allison is incredibly helpful. She has offered advice for me as a new business and gone above and beyond to schedule phone calls out of hours to work around my schedule.

    Allison and AFor have been great with advice and guidance on my tax and bookkeeping and have massively cut down the time it takes me, meaning I can put more time into my business.

    Super friendly team with quick response times and great advice.“

    Abbie Tweed, Petite Studios

  • “I met Allison through a networking event I was invited to. I was a new small business and ready to start working with an accountant.

    Allison and her team have been a godsend for me. Pleasant, helpful, and always on hand to give any specific advice I need — which is always provided in a timely manner and, more importantly, correct.

    I have recommended them to friends for both personal and business accounts.“

    Andrew Walker, Desired Effect Antiques Ltd

  • “Allison and the AFor team are amazing and have been a great asset to my company.

    Allison has been supportive since day one, going the extra mile to assist me with my accounting and payroll.

    As well as being knowledgeable, she is also friendly, reliable, and helpful in more ways than one.“

    Ryan Austin, Big One Marketing Ltd

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