About us - AFor Accounting
At AFor Accountants, we will be your critical financial friend and help you sum up your accounts in plain English
We take the pressure off being a business owner by providing comprehensive accounting support and advice, freeing up time in-house to focus on what matters most. We offer bookkeeping, VAT, PAYE/payroll, alongside accounting and business support. This ensures you get things right the first time, reducing the risk of HMRC penalties and enhancing efficiency in your accounts.
We offer free consultations, allowing us to learn more about your business and identify which of our services would benefit you most. Our general business advice provides you with guidance on what records to keep and how to store them, and we’ll answer any additional questions you may have.
We believe in helping people. We refer our clients to other clients, friends, and family, supporting business growth. When you’re an AFor client, you’re a friend you're part of the AFor family!
At AFor, we appreciate that every business is different, with unique requirements and budgets. That’s why we offer a tailored service for each business, designed to meet your organisation's specific needs. Our advice is both unique and personable. We excel at simplifying complex information, speaking in a straightforward language, and providing an honest and reliable service.
AFor is female-owned and led business. We take pride in being transparent with our clients, ensuring they make the most out of our services. We are dedicated to supporting SMEs with honest, impartial advice.
Our clients describe us as reliable, honest and most importantly available to talk to. We strive to answer questions and deliver services in a timely manner. You can trust us to be informative and supportive, using clear language that makes accounting a breeze!
Where AFor began
The name AFor has a unique origin a story that dates back to late 2013. At the time, I was working freelance within a variety of accounts departs but one particular client - a medical services company under a director who, although generally a nice person, could be quite difficult. On one particularly frustrating day, the director’s behavior upset and angered me —feelings that ultimately gave me the push I needed to make a change.
That evening, I sat down with a piece of paper and began listing reasons for and against starting my own accountancy business. On one side, I wrote
"A: For reasons to do it," and on the other side, "B: For reasons not to." The "A" list, soon became full with compelling reasons to pursue the idea, and that was decision made.
I sought advice from a friend in marketing about the company name. Not wanting to use my surname, as many accountancy firms do, I showed her the list. My friend immediately circled "AFor" at the top of the page and thought it was the perfect. And so, on the 13th of February 2014, AFor was officially born:
AFor – Allison, AFor – Accountancy
Allison and the AFor team were delighted to attend the Yorkshire Accountancy Awards. We didn’t win, but we looked great and had a fabulous evening. To be recognised and shortlisted was amazing. We are very proud!
Yorkshire Accountancy Award Finalists!
Meet our team of friendly professionals:
When I’m not working for my clients in the office, I can usually be found taking short breaks abroad or away in my caravan. I also discovered a love of clay pigeon shooting. I love to socialise and spend time with friends. I pride myself in my ability to speak to clients in plain English, with exceptional communication and interpersonal skills, it makes me an effective financial friend. I thrive on working under pressure (which is a good job). Being the head of the “AFor Family” fills me with immense pride for my own achievement and helping the team and clients to achieve too.
Allison, Director
Ernie - Wellbeing Officer/ Therapy Dog and Company Mascot
I am the most important member of this team, I bring calm and happiness to a busy office, you could say I’m the resident therapist. I have dapper dress sense, and an uncanny ability to know who needs cuddles, either that or the person who shares their lunch or a treat – the office just wouldn’t be the same without me.
WOOF! WOOF!
Haleemah, Finance Manager
Writing a funny profile was difficult for me, I am serious (I can’t help it) I’m chilled and relaxed all the time, but in our crazy workplace this is a good thing. I run the office and staffing on a day-to-day basis along with my bookkeeping and accounting duties. Putting into practice what I have wanted to do since leaving school I can’t imagine doing anything else. I’m very family orientated and love spending time with them, I must do as my sister Ameenah now works with me. We both look forward to mum's cooking, as do the rest of the AFor team.
Ameenah - Accounts Associate
I’m the youngest in the office and one of the many roles is that of social media, marketing and promotions… skills I am able to teach the oldies! Juggling the phones and staffing rotas for one of our largest clients brings all my skills to the fore. When I’m not working, I can usually be found walking, I must get my 10,000 steps in every day even if this means walking the three miles to or from work. My colleagues say I’m quiet, but I can come up with some cracking one liners!
My main role in the company is organising the work diary, so if you need to come and see us, just pick up the phone and give me a call! I feel I put my organisational and communicative skills to work here I provide solid and essential back up for my colleagues, I literally get done what needs doing. When I'm not at work, you'll find me behind my sewing machine, up-cycling furniture or having a go at any DIY ... I'm great with my hammer drill.
Kelly, Administrative Support Officer
Alan, Accounts Associate
I work full time for one of our clients and I am based solely within their premises. I oversee the smooth running of the accounts department and every function within it. I am lucky enough that the client is in the exciting world of motor sport and as a complete car geek, this suits me down to the ground.
Dave, Chartered Accountant FCA, ICAEW
I am a rugby referee, but don’t hold that against me. With 22 years - and counting - of being a Chartered Accountant. I can offer insights into wide-ranging areas of financial accounting, including Statutory Accounts, Management Information, Budgeting and Forecasting. Basically, all the boring stuff, I am good at!
What our clients say about us:
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